Alejandra Rodriguez Vega, Ph.D
I am a UXR- Study Coordinator at Apple focusing on Vision Pro’s Persona feature, translating user feedback into actionable insights to improve immersive hardware experiences.
Selected Work
Apple - Vision Pro Persona
Design and conduct human-subject studies to evaluate the usability of the Vision Pro’s Persona feature, translating user feedback into actionable insights to improve immersive hardware experiences.
Read Case Study →
Starbucks: The Future of Food
Led UX research initiatives for the Starbucks-ASU partnership, driving innovation in food, beverage services, and product design.
Read Case Study →
Defining Collaborative Research Methods
Exploring and innovating collaborative research methods with stakeholders
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Research Skills
Research Methods
Survey Design & Analysis, User Interviews, Usability Testing,
Diary Studies, Ethnographic Field Studies, Cultural Probes,
Focus Groups, Rapid Testing, Literature Reviews, Stakeholder Workshops,
A/B Testing, Collaborative & Speculative Design, Design Fiction,
Rapid Prototyping, Thematic Analysis, Affinity Diagrams, Card Sorting.
Publications
Dream Drone: Crowd-based Storytelling as a Tool for Design Reflection.
MIT Press 2025 — Leonardo
Exploring Collaborative Design Through Storytelling and Ideation
Arizona State University 2024 - Dissertation
A Study of Solar Cooking: Exploring Climate-Resilient Food Preparation and Opportunities for HCI
CHI 2022 — New Orleans, Louisiana US
Drogon, the Thermal-Sensing Drone: Exploring Aerial Imagery as a Tool for Citizen Science Research
DIS 2019 — San Diego, California USA.
😃 Oh, hello.
Feel free to reach out for collaborations or just a friendly hello at rdzva.ale@gmail.com